PRODUCT DESCRIPTION
Color oxidizing, also known as color fading, is the process by which hair color loses its vibrancy and fades over time. This can be caused by a variety of factors, including exposure to sunlight, washing the hair with harsh shampoos, and heat styling tools.
When hair color is applied, it is typically made up of a combination of pigments and developer. The developer contains hydrogen peroxide, which helps to activate the pigments and create the desired color. Over time, however, the hydrogen peroxide in the developer can continue to break down the pigments, causing the color to fade.
Exposure to sunlight can also contribute to color oxidizing, as UV rays can break down the pigments in hair color and cause it to fade more quickly. Using harsh shampoos or styling products can also strip the hair of its natural oils and contribute to color fading.
To help prevent color oxidizing, it is important to use products that are specifically designed for color-treated hair. This may include using shampoos and conditioners that are formulated to be gentle on color-treated hair, as well as using styling products that contain UV protection to help shield the hair from the damaging effects of the sun.
Overall, color oxidizing is a natural process that occurs over time, but there are steps that can be taken to help prolong the life of your hair color and keep it looking vibrant and healthy.